Our Company History: A look from the past, into the future.
Diamond Vogel Paints is a family owned, Midwestern based paint manufacturer and retailer headquartered in Orange City, Iowa.
We operate 7 manufacturing facilities and over 80 service center outlets.

For a more in depth perspective of Diamond Vogel, visit www.themiracleofpaint.com


We Specialize In:
Architectural Finishes
Inside or out, "we cover it all". We manufacture some of the finest residential and commercial paints and stains you'll find anywhere, in literally thousands of colors and formulations.
Industrial and Original Equipment Manufacturer Finishes
We make coatings specifically suited to the manufacturing setting and the customers' requirements. From the construction equipment used to pave the English Channel tunnel, to wicker baskets in your home, to coating hockey sticks, we have the technology to develop the coating you need!
Heavy Duty Protective Coatings
As the newest member of the Diamond Vogel family of products, our industrial maintenance products bring together our coatings technology with our outstanding service through our stores and support in the field.
Home Decorating Products
In addition to paints and coatings, we are also a major supplier of home decorating products. Most of our service centers offer an outstanding selection of in stock and special order wallpaper and window treatments. Some of the locations even offer carpet and ceramic tile for a one-stop decorating store!
A Brief Company History
Vogel Paint and Wax was started in 1926 by Andrew Vogel in Orange City , Iowa. He had immigrated from Holland back around 1910 with his parents. His father was also a painter and paper hanger in Holland. When Andrew moved to northwest Iowa he began farming. After not having much success, and realizing that the paints available to him at the time were inferior to those his family had made in Holland, he began to manufacture a red barn paint and a white house paint in his garage.
In the 40's after World War II, Andrew's sons came back from the war and got more involved in the business. Under son Frank's leadership, the company began to grow and soon was a major supplier of industrial coatings to the booming "short-line" farm implement factories of the midwest.


Frank & Marv Vogel
In 1967 Vogel Paint purchased the Diamond Products Company located in Marshalltown, Iowa. Diamond Products had several retail stores in central Iowa and the company has continued to expand on that store base. It was soon after that the company began to go to market under the name of Diamond Vogel Paints.
Over fifty years ago, Frank Vogel started working full-time at age 17 with his father. In 1958 he became the company's first president. Through his 36 years as president, chairman and CEO, annual company sales have grown from less than $150,000 to well over $100 million. Today Diamond Vogel Paints operates seven manufacturing facilities, services the Midwest with over eighty retail centers, and employs over eight hundred people.

Technical Center, Orange City
Marvin Vogel, Frank's youngest brother, started with the company in 1960 and served as vice president of sales for over 36 years.

The lessons learned over seventy-five plus years of doing business have been passed on to yet another generation. Frank's sons also started young in the business. Now president Drew Vogel has taken over day-to-day leadership in all areas of the company.



Doug, Mark & Drew Vogel
Marvin's sons have also worked into positions of responsibility, with Doug Vogel serving as trade sales marketing director, and Mark Vogel as industrial sales marketing director.


Orange City Campus
With a rich well of experiences in company-building to draw on, the third generation of Vogels has found the secret to their family's success. It lies in their own hands, and in the hands of the employees and satisfied customer who is doing business with Diamond Vogel Paints. Therein lies the challenge of the future, and with it, unlimited and exciting potential.
Our history of excellent coatings and customer service.
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